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The importance of having your own Mailing List
One thing I've learned and that I'd like to share with you is
the importance of having a mailing list. What sort of mailing
list am I talking about? In this case it's a list of names and
email addresses, that list can also include home addresses. This
'list' forms your database of customers who have opted in which
is crucial for online success.
Many take the view that you can have a profitable internet
business without a list. That's almost like saying you can have
a profitable candy store with no customers. If no one buys from
you then you will not make money, period!
Consider your list as being the most important aspect to your
business because it is your customer base. Treat your customers
well; Let me say that again... Treat your customers well!! I
can't emphasise this enough. Give them solutions to their
problems and they will come back to you over and over again and
give you repeat business. Did you know that people do business
with people that they like and then they tell their friends too.
So how do you find out what sorts of solutions people are
looking for? Well one of the ways to do this is to browse the
many online forums that are out there, you may already be a
member of a few yourself. There are forums that cater for all
tastes, and the vast majority of posts to these forums are of
the "I need help variety." Taking the time to do just a little
research will give you an idea of how you can provide help in a
particular area and pay dividends in the long run.
If you get stuck then ask yourself this question. "What do I
know allot about?" As an example, you may have a strong interest
in baking cakes and over the years have acquired recipes for
delicious homemade cakes just like grandma used to make. Guess
what, somebody out there might need one of your recipes to make
a special cake for a birthday or other celebration.
What you do next is create a simple step by step mini course on
how to bake one of your special cakes using one of your recipes.
You can include things that only you know about, for example use
four eggs instead of two, bake for an extra 5 minutes to get
that extra special lightness, you get the idea.
You can create a simple webpage around cakes and recipes and
offer your mini course in exchange for a valid email address.
Your potential customers are giving you permission to email them
with information of value and you get to capture an email
address, because in order to receive your mini course they need
to supply a working email address.
To monetise your website you can put your recipes and techniques
into an electronic book or eBook which you can then be instantly
delivered to the desktops of your customers, who will glady pay
for your unique information.
In my next article we'll talk about you how you can bring
targeted traffic to your website. By targeted traffic, I mean
visitors to your site looking for solutions to their specific
problems.
Till next time!
Irving Austin
In the mean time I would strongly recommend that you go over to
http://www.internetprofitmentor.com to learn more about these
powerfull concepts. There you will also get access to over 12
hours of videos and a free 120 page ebook.
About the author:
Dedicated to helping others achieve their dreams.
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